Research on the Relationship between Media Publicity and Green Consumption Behavior—Based on Social Cognitive Theory
Vol 4, Issue 1, 2019, Article identifier:
VIEWS - 664 (Abstract) 427 (PDF)
Abstract
Based on the social cognitive theory, this paper studies the relationship mechanism between media publicity and green consumption behavior through multiple regression analysis, and explores the intermediary role of self-efficacy and personal outcome expectation between media publicity and green consumption behavior. The empirical test results show that the traditional media has no significant impact on consumers’ green consumption behavior, and the new media has a positive impact on consumers’ green consumption behavior. At the same time, self-efficacy and personal outcome expectation play a complete intermediary role in the relationship between traditional media and green consumption behavior, and play a partial intermediary role in the relationship between new media and green consumption behavior.
Keywords
Full Text:
PDFReferences
1. Sun J, Zhao L. Shejiao Meiti Shiyong Nengfou Tuidong Lvse Xiaofei Xingwei?—Ziwo Xiaoneng he Geti Jiegou Qiwang de Lianshi Zhongjie Xiaoying (Can Social Media Use Promote Green Consumption Behavior?—The Chain Mediating Effect of Self-Efficacy and Individual Outcome Expectation). Journal of Lanzhou University of Finance and Economics 2020; 36(6): 81-92.
2. Yang X, Zhang L. Meiti Shuofu dui Chengshi Jumin Xiaofei Xingwei de Yingxiang—Jianlun “Tuomin” Xianxiang (The Influence of Media Persuasion on the Green Consumption Behavior of Urban Residents—Also on the Phenomenon of “Desensitization”). China Business and Market 2018; 32(2): 107-114.
3. Zhao L, Sun J. Ganzhi Jiazhi Erjie Shijiao xia Lvse Xiaofei Yiyuan Qudong Yinsu Yanjiu—Chanpin Leibie de Tiaojie Zuoyong (Research on the Driving Factors of Green Consumption Willingness from the Second-Order Perspective of Perceived Value—the Moderating Effect of Product Categories). Economic Forum 2020; (8): 121-133.
4. Bandura A. Negative Self-Efficacy and Goal Effects Revisited. Journal of Applied Psychology 2003; 88(1): 87-99.
5. Lin C, Chiu C, Liu N. Developing Virtual Team Performance: An Integrated Perspective of Social Exchange and Social Cognitive Theories. Review of Managerial Science 2019; 13(4): 671-688.
6. Shang Y, Ai Z, Wang F. Jiyu Shehui Renzhi Lilun de Xuni Shequ Chengyuan Zhishi Gongxiang Xingwei Shizheng Yanjiu (An Empirical Study on Knowledge Sharing Behavior of Virtual Community Members Based on Social Cognitive Theory). Science and Technology Progress and Countermeasures 2012; 29(7): 127-132.
7. He D, Guo D. Jiyu Shehui Renzhi Lilun de Yidong Shequ Geti Zhishi Gongxian Yingxiang Yinsu Yanjiu (A Study on the Influencing Factors of Individual Knowledge Contribution in Mobile Community Based on Social Cognitive Theory Mediated by Individual Result Expectation). Information studies: Theory & Practice 2016; 39(9): 82-89.
8. Ghoreishi MS, Vahedian SM, Jafari A, et al. Self care Behaviors in Patients with Type 2 Diabetes: Education Intervention Base on Social Cognitive Theory. Diabetes & Metabolic Syndrome 2019; 13(3): 2049-2056.
9. Qi B. Yituo Xiangmu Waiyu Jiaoxue de Shehui Renzhi Lilun Jichu (The Theoretical Basis of Social Cognition in Foreign Language Teaching Based on Project). Journal of Zhejiang International Studies University 2013; (5): 31-37.
10. Lin M, Zhang D. Guke Zhuguan Zhishi dui Wangluo Koubei de Yingxiang—Jiyu Shehui Renzhi Lilun Shijiao (The Influence of Customer Subjective Knowledge on Online Word-of-Mouth—Based on the Perspective of Social Cognition Theory). China Business and Market 2016; 30(7): 106-114.
11. Zhu G, Ma L, Sunanda S, et al. Jiyu Shehui Renzhi Lilun de Xiaofeizhe Caiyong Moxing yu Shizheng Yanjiu (Consumer Adoption Model and Empirical Research Based on Social Cognitive Theory). Nankai Business Review 2010; 13(3): 12-21.
12. Ding D, Chen W. Ziwo Xiaonenggan dui Geti Jixing Zuoyong Jizhi Yanjiu—Jiyu Geti Jieguo Qiwang de Zhongjie Zuoyong ji Zuzhi Zhichi de Tiaojie Zuoyong (Study on the Mechanism of Self-Efficacy on Individual Improvisation: Based on the Mediating Effect of Individual Outcome Expectations and the Moderating Effect of Organizational Support). Forecasting 2017; 36(1): 21-27.
13. Zeng F, Li H, Dou W. Social Factors in User Perceptions and Responses to Advertising in Online Social Networking Communities. Journal of Interactive Advertising 2009; 10(1): 1-13.
14. Chu SC, Kim Y. Determinations of Consumer Engagement in Electronic Word-Of-Mouth (eWOM) in Social Networking Sites. International Journal of Advertising 2011; 30(1): 47-75.
15. Kropp F, Lavack AM, Silvera DH. Values and Collective Self Esteem as Predictors of Consumer Susceptibility to Interpersonal Influence among University Students. International Marketing Review 2005; 22(1): 7-33.
16. Gong X, Ye Z, Wu Y, et al. Zhibo Changjing Fenwei Xiansuo dui Xiaofeizhe Chongdong Yiyuan de Yingxiang Jizhi (Research on the Influence Mechanism of Atmospheric Clues in Live Streaming Scenes on Consumers’ Impulsive Consumption Willingness). Journal of Management 2019; 16(6): 875-882.
17. Bandura A. Self-Efficacy Mechanism in Human Agency. American Psychologist 1982; 37(2): 122-147.
18. Lin HY, Hsu MH. Using Social Cognitive Theory to Investigate Green Consumer Behavior. Business Strategy and the Environment 2015; 24(5): 326-343.
19. Berger IE, Corbin RM. Perceived Consumer Effectiveness and Faith in Others as Moderators of Environmentally Responsible Behaviors. Journal of Public Policy & Marketing 1992; 11(2): 79-89.
20. Bock G, Bock GW, Kim Y, et al. Breaking the Myths of Rewards: An Exploratory Study of Attitudes about Knowledge Sharing. Hershey: IGI Global; 2002.
21. Liu R, Cao H, Liu L. Shehuihua Shangwu xia Geti Xinli Yinsu dui Xinxi Gongxiang Xingwei de Yingxiang Yanjiu—Dawurenge de Tiaojie Zuoyong (Research on the Influence of Individual Psychological Factors on Information Sharing Behavior under Socialized Business—The Moderating Role of the Big Five Personalities). Soft Science 2017; 31(12): 101-107.
22. Wu SI, Chen JY. A Model of Green Consumption Behavior Constructed by the Theory of Planned Behavior. International Journal of Marketing Studies 2014; (5): 119-132.
23. Zhou J. Shehui Shangwu Beijing xia de Yonghui Nianxing (User Stickiness in the Context of Social Commerce: The indirect Influence and Moderating Effect of User Interaction). Management Review 2015; 27(7): 127-136.
24. Zhao L, Sun J, Zhang L. Shejiao Meiti Beijing xia Guke Canyu dui Zhongxiaoqiye Chuangxin Jixiao de Yingxiang—Yige Shuangtiaojie Moxing (The Influence of Customer Participation on the Innovation Performance of Small and Medium-Sized Enterprises in the Context of Social Media—A Dual Moderation Model). Science & Technology Progress and Policy 2020; 37(23): 91-99.
25. Yu W, Mao Z. Guanggao Xinxi Kuangjia dui Youji Shipin Goumai Yiyuan de Yingxiang Jizhi Yanjiu (Research on the Influence Mechanism of Advertising Information Framework on Organic Food Purchase Intention). Soft Science 2019; 33(1): 130-133.
26. Lee K. The Green Purchase Behavior of Hong Kong Young Consumers: The Role of Peer Influence, Local Environmental Involvement, and Concrete Environmental Knowledge. Journal of International Consumer Marketing 2011; 23(1): 21-44.
27. Wei J, Gu Y. Xiandai Guyanggao Cehua: Xinmeiti Daoxiang Celue Moshi (Modern Advertising Planning: New Media Oriented Strategic Model). Beijing: Capital University of Economics and Business Press; 2017.
28. Compeau DR, Higgins CA. Computer Self-Efficacy: Development of A Measure and Initial Test. Management Information Systems Quarterly 1995; 19(2): 189-211.
29. Compeau DR, Higgins CA, Huff S. Social Cognitive Theory and Individual Reactions to Computing Technology: A Longitudinal Study. Management Information Systems Quarterly 1999; 23(2): 145-158.
30. Bandura A. Social Foundations of Thought and Action: A Social Cognitive Theory. Journal of Applied Psychology 1986; 12(1): 169.
31. Lee YK, Chol JG, Kim MS, et al. Explaining Pro-Environmental Behaviors with Environmentally Relevant Variables: A Survey in Korea. African Journal of Business Management 2012; 6(29): 8677-8690.
DOI: https://doi.org/10.18063/esp.v4.i1.1389
(664 Abstract Views, 427 PDF Downloads)
Refbacks
- There are currently no refbacks.
Copyright (c) 2019 Li Zhao, Jianxin Sun
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.